seo

Look Me in The Eye and Say That: Using Video to Build Trust

Video is in demand - and it's more than just kittens and fails filling the intertubes. With broadband internet access becoming ubiquitous and sites like YouTube and Vimeo making good looking streaming videos easily accessible, all that remains is for you to put a product out there.

This session looks at actual numbers from a dozen sites that have added video - and some very promising results they've seen.

Design, Development & SEO: Building Search-Friendly Websites

Getting SEO right, while trying to design a beautiful site, is no easy task.

There is no question that SEO is important, but how can a designer stay on top of this ever-changing field? A lot of misconceptions about SEO still exist in the web design community and many designers, who have at least some knowledge, are often acting with outdated information.

Justin Briggs shares tips on how designers can get it done, while keeping search engines in mind.

The (Content) King is Dead, Long Live the King

The sacred motto "content is king" has become the Emperor's New Clothes of the search world. On one hand, not holding to that tradition seemingly endorses the often times shady world of linking; but on the other hand, who hasn’t heard people say:

“I keep hearing that content is king, and my content is the absolute best anywhere online; but I can’t find it on Google! I built a dozen microsites, but it still isn’t ranking. What’s the problem?”

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