New media has blown open the doors to our political process, giving citizens the power to make their voices heard. The formerly closed conversations between politicians, non-profits, and the media are now sidelined in favor of direct conversations between citizens via the Internet. Whether it be a Facebook Cause championing human rights or microsites highlighting poverty, environmental stewardship, or political gaffes, new media can and should be harnessed for good. We’ll look at how people are doing it now, and how you can do it to promote causes in our neighborhoods, state, or nation.