This session will focus on teaching the audience members how to optimize and distribute their content on the internet, beyond the regular methods: direct download and RSS feeds, how to harness your audience’s distribution power, communicate with passionate fans (i.e. getting them to become part of your marketing team), and the power of partnering with the open-source community.

In short: this is Guerrilla marketing 101. How to build your audience quickly and efficiently, without stressing out, get the performance you desire, the clientele you need, and the longevity that most business owners only dream about.