The epic battle: Sales people vs developers. It’s an age old saga that has torn apart friendships in web firms all over the world. Sales people vowing to push for faster time lines, cheaper budgets and more clients while developers are promoting fewer clients (or no clients at all), high end budget and non-existent time lines. The time has come for us to stop fighting.

In my session, I’ll provide a real-life look at the world of 48-hour coding competitions - most specifically, the Rails Rumble. During the session, I’ll be smack-dab in the middle of developing our application, so I’ll be glad that the talk is limited to 20-25 minutes!

“Every industry that becomes digital eventually becomes free.” - Chris Anderson, editor-in-chief of Wired Magazine

This session is a discussion of the new digital economy and the role that free products and services play in today’s post-Google market.

• The History of Free! - Where loss leaders come from.
Time Slot: 
(06) 11:45-12:10
Time of Day Preference: 
Morning - Late
Industry Association: 
Marketing
Speaker Location: 
OtherCamp
Estimated Session Length: 
20
Panel Session: 
This is a panel session

If you’re thinking Terminator right now you’re on the right track. If you’re thinking Skynet you’re even warmer. Web apps are great and all but for the most part limited to the screen. What happens when web apps meet real-world hardware? The technology and services are available NOW to allow web apps to communicate with the physical world.

The PR industry is in the midst of the most dramatic change it has experienced since Enron and Worldcom. Today, companies are required to be more transparent and engaging than ever before. The ones who are leading the pack have a PR team that knows how to (and how not to) use social media; because you can’t go hunting like you used to. The deer have guns now.

You know the feeling… middle of the project and tempers are flaring. The designers and developers are at it again — two different sets of skills, two different tasks, two different ways of approaching the project. Communication has degraded into the two sides talking at each-other instead of talking with each-other.

www.cTechnology.org presented last year on the state of the online world in communities outside the urban areas of Tennessee. This year we want to provide a glimpse into how the new media/digital economy is being introduced as a driver for economic development and education in these communities and how we can participate.

Want to start a blog, but have no idea where to start? Are you blogging on a free service but want to move on to something a little more professional?

Are you new to “new media”? Ever wanted to know what the “podcast directory” in iTunes is really for? Want to show the world what you know or believe?

Are you utterly confused by all of it?

This session will focus on teaching the audience members how to optimize and distribute their content on the internet, beyond the regular methods: direct download and RSS feeds, how to harness your audience’s distribution power, communicate with passionate fans (i.e. getting them to become part of your marketing team), and the power of partnering with the open-source community.