Summary: Insightful Interview: Using Social Media As An Effective Promotional Channel

The Barack Obama Presidential Campaign has indeed demanded the attention of the entire nation. The masterful use of social media has been incredible.

In a world where we build parallel web applications, why do we feel the need to hook them up to non-parallel relational databases?

Mircoblogging is fast, very fast. I will share some stories on the speed and efficiency of Twitter, and how we can use microblogging for good, very good.

Get on your soapboxes, break out your megaphones and declare to your followers that you’ve arrived (in 140 characters or less).

There will be alcohol and nudity in my presentation, don’t miss it. :-)

This session will focus on teaching the audience members how to optimize and distribute their content on the internet, beyond the regular methods: direct download and RSS feeds, how to harness your audience’s distribution power, communicate with passionate fans (i.e. getting them to become part of your marketing team), and the power of partnering with the open-source community.