Stop Doing and Start Being: Creating True Touchpoints + Expressions Online and Off

DON'T ATTEND THIS IF–you're interested in jotting down 42 most likely to Stephen-Covey habits, want 10 new trendy sites to watch, or want to take home some tiresome and empty list of prescriptive implementations back home to your daily grind. How long will that last doing that anyways?

Bleughck. Stop doing and start being.

ATTEND THIS IF–you're interested in relieving some of the pressure from you and others in your organization, and learn how to make your brand intuitive, natural, and have genuine relationships, come check out this session.

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BRAND THIS, NOT THAT?
When it comes to branding–its everyone's job, not one persons'.
– So how do you be a "technician" in your role, create digital assets, work on projects and stay on point with everyone else on the team?
– How do you manage your technicians and let them have freedom to code ninja-like skills on the matrix and not micromanage your brand?
– How do you sleep at night as the entrepreneur, ensuring everyone's on the right page as you conquer the digital realm?

It can be very tiresome–lots of things everyone feels like they SHOULD do. Instead of Stop "shoulding" on yourself, and start being an energized brand–an organization furthered by human beings, not human "doings."

THE BIG IDEA: Stop Doing. Start Being.
In this session, we'll walk through the major tenets and create a brand worldview of how to "BE" a brand, instead of slapping your logo on stuff and trying to match PMS colors, and get the right promo products.

WHAT WE'LL TALK ABOUT
- brand worldview
– the Big Idea of your brand
- who you are
- why you matter and
– how to focus on brand experiences–evoking consumer behavior, not just tracking it post-facto.
– starting points for conversations for you engage your team, regardless of their role–entrepreneur, manager, or technician.

WHAT YOU'LL WALK AWAY WITH
First, you'll start thinking independently for one.

Next, you'll learn that prescriptive answers and blanket information aren't best.

Last, You'll walk away with a brand brief template–giving you some starting points for questions within your organization and some non-prescriptive thoughts that only you can answer and apply, making your brand easy to choose, more natural to connect with and committed to.

Stop DOING branding, and start BEING A BRAND.

DID YOU KNOW THIS IS BEST FOR:
• entrepreneurs
• startups
• growing businesses
• thinkers
• Sales guys who want to sum up ideas and pitch without selling
• tech-savvy people who need the big picture sometimes
• that guy you work with who thinks he knows everything and could use another perspective